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  • Small business sales growth starts to slow down. Focus on holding on to market share and making as much profit as possible.
  • Competitors have caught up to you and your product.
  • PRODUCT:
  • Define and refine what's unique about your product: unique value proposition and strong product differentiation and product positioning (or re-positioning). If possible, and/or necessary, add new, different and unique features and benefits to your product.
  • PRICING:
  • Pricing may be impacted by competitive activity. Develop alternative competitive strategy to cutting price for as long as possible.
  • PLACE:
  • Distance to market may begin to cost in time and money. Look for alternatives: open a branch closer to the big markets, or the smaller less competitive markets; can the product be sold online - expand your market reach.
  • PROMOTION:
  • Promotional materials are focused on the unique value proposition, new features and benefits and other product differentiation.
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