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Cinema advertising is a very effective way of broadcasting your message to a large audience. Through the use of sound, vision and motion you can effectively deliver a message to a target audience, who would be watching a certain film, therefore you know the people you are broadcasting to.
Advantages - the advert will gain 100% of the viewers attention, as this is the only form of motion in this environment. Target audience can be decided, which leads to broadcasting to the right people.
Disadvantages - High in cost. People don't like the adverts, they try to buy popcorn, use the toilets and task on everything but the advert - something that is hard to do.
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