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There are eight components under Promotion in the Nine (9) P's of Marketing. PR is just one of them under "Promotion," in the 9P's of Marketing.

PR or Public Relations is one of the eight along with advertising, personal selling, collateral, interactive, sales promotion, events & experiences, direct marketing.

Public Relations--press releases, publicity. Securing editorial space, as opposed to paid space--usually in print, electronic or internet media. Promote or "hype" a product, service, idea, place, person or organization, internal communication, lobbying.

PR involves a variety of programs designed to promote or protect a company's image/reputation or individual products.

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