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At their best, the media keep the public informed. They provide up-to-the-minute news, the latest weather, helpful consumer tips about products that have safety issues, or stories about the latest advances in health. They can also educate (while we all can be critical of some of the programs on radio and TV, the fact remains that there are also some excellent and well-researched education programs). And the media can motivate-- because of TV or radio segments about worthwhile causes or charities, or movies that focused on a specific issue that few knew about, or a featured article in a newspaper or magazine, people have become more aware about the issue and either donated to that cause or gotten involved in helping.

Another function of the media is to entertain, and while some see that as a negative, it is a fact that we all need a harmless escape now and then, and through books or movies or TV dramas or even so-called "reality" shows, people can take their mind off their problems for a while. And finally, the media transmit cultural practices to a new generation. Immigrants who come to America, for example, may not know how to salute the flag or where the White House is: thanks to watching TV, they can see the rituals and customs and important places in American life, and feel more comfortable in their new country.

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