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What differences in the retail environment may justify the fact that the fast-moving consumer goods supply chain in India has more distributors than in the unoted states?
Wiki User
∙ 10y ago
YES I CAN
India is a land of shopkeepers selling to over a billion consumers. India is becomingly increasingly Westernized, but it will be quite a while (if not forever) before shopkeepers are supplanted by large retailers. The sheer volume of small store owners requires a large number of distributors to service them. The younger generation in India, particularly the IT rich areas of Bangalore and Chennai, have far higher disposable income than the older generation and the rest of the country. These young workers have very different retail habits and are causing changes in India’s shopping and supply chain needs. Poor infrastructure, although not entirely a retail concern, is another reason why India may need far more distributors than in the U.S.
Wiki User
∙ 12y agoThe fact that there are far more in India than the US
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