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SpongeBob SquarePants is an Emmy-nominated American animated television series and media franchise. It is one of Nickelodeon's Nicktoons and is currently the most watched show on the channel. In 2007, it was named by TIME as one of the greatest television shows of all time.[2] Although its original network is Nickelodeon, SpongeBob is now broadcast across the world. It was created by artist, animator, and former marine biologist, Stephen Hillenburg, and is produced through his production company, United Plankton Pictures, Inc. The series is set in the Pacific Ocean, in the fictional city of Bikini Bottom and on the surrounding lagoon floor. The pilot episode first aired in the United States on Nickelodeon after the Nickelodeon Kids' Choice Awards on May 1, 1999. The "official" series premiere followed on July 17, 1999 with the second episode, "Bubblestand/Ripped Pants."

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