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Social and ethical responsibilities means taking account of the organisation's impact socially, environmentally, economically and in terms of human rights. While some firms may pay lip service to this and dabble in showy 'give something back' PR activities, the forerunners have Social responsibilities policies underpinning the entire company strategy and ethos.

Social responsibilities considers people external to the firm - perhaps working in partnership with local communities and development groups

Social responsibilities involves socially responsible investment (SRI)

Ethical responsibilities demonstrate real concern and respect for employees (training, development, rewards, work-life balance, incentives, perks), for customers (safe, quality, value for money products and good customer service), and for suppliers (fair trade policies etc.)


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