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The iconic British ship was built to transport significant number of passengers across the Atlantic, being the largest cruise liner in the world when it was launched. It also carried mail and some small cargo, but it was primarily designed to carry people in relative comfort across the ocean. In 1912, air travel was still in its infancy and not very comfortable, or even safe.

In business terms, the Titanic was built by the White Star Line to compete with the rival Cunard Line's newest ships, the Mauretania and the Lusitania (the latter also met an untimely end in 1915).

Crossing the Atlantic

Cruise line companies were the airlines of that time. No one had even crossed the Atlantic by air.

The only way travel across continents was by ship. The companies needed to carry passengers of every class to make a profit. So a large ship with luxury accomodation for the 1st class passengers, and a big capacity for 2nd and 3rd class passengers, could make the maximum amount of money from a single voyage. Titanic had the swankiest 1st class decks and even the third class passengers were in small cabins (up to 8 passengers) instead of in large dormitories which was more common.

By building the Ttanic and her 2 sister ships, the White Star Line hoped to have the most up-to-date fleet and be the first choice for passengers crossing the Atlantic, whether they were rich or poor.

My name is kaylah


$$$$. There was strong competition between shipping lines. Each line wanted the biggest, fastest, fanciest ship. Having that brought business to the shipping line.
White Star created Titanic, Olympic, and Britannic to compete against Cunard's Lusitania and Mauratania
To make money for the company that owned it. It was to be the largest, fastest, grandest ship of all- and people would want to pay to travel on the Titanic.
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7y ago

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