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This is a very broad question, but the simple answer (for the United States) is through federal and state level consumer protection agencies and laws. A consumer can contact any agency such as the Federal Trade Commission, Food and Drug Administration, and California Department of Consumer Affairs and file a complaint. If there is no specific agency for your issue, it is best to contact a legal professional to learn your full rights within certain laws. Examples of well known consumer protection laws include the Truth in Lending Act, Fair Credit Reporting Act, and, if you're in California, the Song Beverly Act.

I'll illustrate your right to complain as a consumer within certain laws using the Song Beverly Act, commonly known as "Lemon Law", as an example. California Lemon Law provides protection for consumers who have purchased a new motor vehicle that is defective, or a "lemon." There are a number of criteria, but essentially if a car is under warranty and has had a serious defect repaired or replaced a "reasonable" number of times, usually around 4, the car can be considered a lemon and the manufacturer has to either replace or repurchase the vehicle. If the manufacturer refuses to do either of these, this is where having an attorney would be extremely helpful to exercise your rights as a consumer under the law.

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Q: How can a consumer complain in a reasonable manner?
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