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Sadly, it is not "Sing Sing Sing" which is used. When you first hear the commercial, it does sound like the famous Benny Goodman song but if you listen to both, one right after the other, they're not the same.

It seems to me like they might have just commissioned a swing song for their own use, but that's my personal, unprofessional speculation.

Chips Ahoy! on the other hand, did use "Sing Sing Sing" in a commercial in the 1990s (1993 if YouTube info is to be trusted).

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14y ago
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Q: What swing or big band song does the Pillsbury commercial use before the movie on the Swan Princess tape?
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