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There are a couple of main reasons; after the second world war, there was a "baby boom" in America - over half the population were under 20 in 1960s America - there were a lot of teenagers to listen to the band. There was also a lot of bad news preceding The Beatles arrival - the Cold War was dominating lives and Kennedy had been murdered - the Beatles provided a "light" story for the papers.

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Q: Why were the Americans so receptive to the Beatles in 1964?
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