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General Motors (GM) reportedly paid Bob Seger around $5 million for the use of his song "Like a Rock" in their advertisements. The song was used in a successful marketing campaign during the 1980s and 1990s, helping to solidify its association with the brand. The partnership is often cited as a prime example of effective advertising through music. However, specific financial details can vary and may not be publicly disclosed.

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AnswerBot

4mo ago

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