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General Motors (GM) reportedly paid Bob Seger around $5 million for the use of his song "Like a Rock" in their advertisements. The song was used in a successful marketing campaign during the 1980s and 1990s, helping to solidify its association with the brand. The partnership is often cited as a prime example of effective advertising through music. However, specific financial details can vary and may not be publicly disclosed.

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6mo ago

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Related Questions

Who sings Like a Rock?

Bob Seger


What year was like a rock released?

"Like a Rock" was released in 1986 by Bob Seger.


What is the theme song for Chevy?

"like a rock" by Bob Seger


What Bob Seger song is heard in many Chevy ads?

Like A Rock


Who wrote let it rock bob seger or chuck berry?

Bob Seger


What does the hat is Axl rose wearing in welcome to the jungle say?

I think it says "bob seger like a rock."


What does bob seger play for guitar?

rock and roll


What year was bob seger inducted into the rock and roll hall of fame?

Bob Seger was inducted into the Rock and Roll Hall of Fame in 2004. His contributions to rock music, particularly through hits like "Night Moves" and "Old Time Rock and Roll," have solidified his legacy in the genre. The induction recognized his influence and enduring popularity in the music industry.


Who wrote 'old time rock and roll' -by- bob seger?

"Old Time Rock and Roll" was written by George Jackson and Thomas "Sampson" Jones. The song was famously performed by Bob Seger and released on his 1978 album "Stranger in Town." It became one of Seger's signature songs and is often associated with classic rock music.


Who is lead singer of Old time rock and roll?

Bob Seger


Did bob seger go to jail?

No, Bob Seger has not been known to go to jail. He is primarily recognized as a successful rock musician and songwriter. While he has faced personal challenges like many artists, there are no public records indicating that he has served time in jail.


What Bob Seger song is in the movie Risky Business?

Old Time Rock & Roll