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Service packaging involves bundling various service offerings into cohesive packages that provide added value to customers. This can include combining complementary services, such as offering a maintenance plan with a product purchase or creating tiered service levels that cater to different customer needs and budgets. Effective packaging may also involve branding, pricing strategies, and promotional materials that clearly communicate the benefits and features of the bundled services. Ultimately, the goal is to enhance customer satisfaction and drive sales by simplifying choices and providing perceived value.

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1mo ago

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