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The four laws of concentration, often referenced in the context of marketing and brand management, are: 1) The Law of Leadership, which states it's better to be first than it is to be better; 2) The Law of Category, which asserts that if you can't be first, create a new category you can be first in; 3) The Law of the Mind, emphasizing that it's better to be first in the mind than first in the marketplace; and 4) The Law of Perception, which highlights that marketing is not about products but about perceptions. These principles guide how brands can effectively position themselves in competitive markets.

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2d ago

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