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A destination plan typically includes several key elements: an assessment of the destination's current status, including strengths, weaknesses, opportunities, and threats (SWOT analysis); a clear vision and goals for the destination's development; marketing strategies to promote the destination; and sustainable practices to manage resources responsibly. Additionally, stakeholder engagement is crucial, ensuring that local communities, businesses, and government entities are involved in the planning process. Finally, implementation timelines and performance metrics help track progress and adapt strategies as needed.

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