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During the locate phase of PR (Public Relations) execution, the focus is on identifying and targeting the appropriate audiences and media outlets that align with the campaign's goals. This involves researching and compiling a list of journalists, influencers, and platforms that are relevant to the message being communicated. Additionally, PR professionals assess the media landscape to understand current trends and sentiments that may impact their outreach efforts. Ultimately, the aim is to ensure that the right message reaches the right people effectively.

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3w ago

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