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Print media

Vs

Electronic media

No one opposes the existence of e-media & its reach. But this is also a fact that print too is as much important. Like every era had its media, print had ruled from ages & will continue to rule (that's why there r still hordes of magazines, leaflets, brochures, pamphlets, comics, novels...). As for the e-media is concerned, people who are breathing their faith in it, hopefully it thrives because u never know when they would have to turn back the pages.....!

Electronic media is not just TV anymore, its the internet as well!! Choice of channels, picking out the TG and focus on enticing the core consumers is the relic this type of media offers. Print has limited shelf value and if by chance you have an option of reading through what you want to, you will only do that and not deliberate over what is being advertised even if you are from the same field of profession!!

Keeping the consumer glued with a sequence of images and enticing them is definitely more interesting than just stills.

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