What is Demassification of media?

Answer 1

Media targeting a specific group of audience, say a radio station owned by Muslim organisation will target Muslims, the same to catholics or protestant denominations

Answer 2

Demassification of media refers to the trend where traditional mass media outlets, such as newspapers and television, are losing their dominant position due to the fragmentation of audiences across different platforms and channels. This shift is driven by technological advancements that allow individuals to consume content tailored to their preferences through digital media sources and social networks.