A culture's value and beliefs reside in the stories it tells. Who are the good guys? And who are the bad guys? What is the situation and how did it happen? Where the world would stand in the nearest future and will the humanity make it? Such stories help define our realities, shaping the ways we think, feel, and act. At the same time, you as the audience for these stories, also have opportunities and responsibilities. You use these stories not only to be entertained but to learn about the world around you, to understand the values of your society, the way things work, and how the pieces fit together. You have the responsibility to question the tellers and their stories, to interpret the stories in ways consistent with larger or more important cultural values and truths, to be thoughtful, to reflect on the stories' meanings and what they say about you, your society and your culture. To do less is to miss an opportunity to construct you own meaning and thereby culture.
Anthony Piepe has written: 'Knowledge and social order' -- subject(s): Sociology of Knowledge 'Mass media and cultural relationships' -- subject(s): Mass media, Social aspects of Mass media
Mass media plays a significant role in the diffusion of culture by sharing information, ideas, and values to a large audience. Through various platforms like TV, radio, and social media, mass media can promote cultural diversity, facilitate cross-cultural communication, and shape societal norms and practices. It has the power to both preserve and challenge cultural traditions.
A storyteller who passes on traditions and stories is typically known as a "preserver of cultural heritage" or a "cultural guardian." Their role is to ensure that the cultural stories, values, and practices are not lost and continue to be shared with future generations.
Mass media significantly accelerates cultural diffusion by facilitating the rapid dissemination of ideas, values, and practices across diverse populations. Through platforms such as television, the internet, and social media, cultural elements can be shared instantly and widely, breaking geographical and social barriers. This exposure fosters greater understanding and acceptance of different cultures, while also leading to the blending or hybridization of cultural practices. However, it can also result in cultural homogenization, where dominant cultures overshadow local traditions.
It is called capitalism...
Tony Thwaites has written: 'Joycean temporalities' -- subject(s): Criticism and interpretation, Time in literature 'Introducing cultural and media studies' -- subject(s): Culture, Mass media, Semiotics, Social aspects of Mass media, Study and teaching
Mass media plays a crucial role in globalization by disseminating information, ideas, and cultural products to a global audience, shaping shared understandings and influencing opinions across borders. It also contributes to homogenizing cultures and promoting a global consumer culture. However, critics argue that mass media can lead to cultural imperialism and the domination of Western values and norms on a global scale.
The new mass media reflected the characteristics of the time by catering to the changing needs and interests of the society. This included themes related to technological advancements, social norms, cultural values, and political developments. The mass media adapted to provide content that aligned with the prevailing attitudes and trends of the era.
mass media helps in the promotion of things foreign and as a result Caribbean people have a preference of things that are foreign. mass media also defines the perspective of women. for example. you have many advertisements which emphasises what a woman's body should look like and their weight etc... it also advertise inappropriate images that might have a negative effect on children mass media also helps in cultural erasure.
Mass communication and culture are deeply intertwined, as mass media serves as a primary vehicle for disseminating cultural norms, values, and narratives to a broad audience. Through various forms of media, cultural identities are shaped, reinforced, and sometimes challenged, influencing societal perceptions and behaviors. Additionally, mass communication can help bridge cultural divides by exposing audiences to diverse perspectives, fostering understanding and dialogue. Ultimately, the interplay between mass communication and culture shapes public discourse and collective identity.
Erhard U. Heidt has written: 'Mass media, cultural tradition, and national identity' -- subject(s): Mass media, Singaporean National characteristics, Social aspects of Mass media, Social life and customs, Television programs 'Medien und Lernprozesse' -- subject(s): Audio-visual education, Psychology of Learning
According to the book "Mass Communication Theory: Foundations, Ferment, and Future," the four eras of mass communication theories are the mass society theory, the limited-effects perspective, the critical-cultural theories, and the framing theory.