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Cadbury's procurement of cocoa involves sourcing high-quality cocoa beans from various suppliers, often focusing on sustainable and ethical practices. The company aims to support fair trade initiatives and promote environmentally friendly farming methods. Cadbury collaborates with organizations like Cocoa Life to ensure that cocoa farmers receive fair compensation and invest in their communities. This approach not only enhances the quality of their products but also contributes to the long-term sustainability of cocoa farming.

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