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Gloria Jean's Coffee likely entered an agreement with Tai Thong Group in 1996 to expand its market presence in Asia, leveraging Tai Thong's established distribution and local market knowledge. This partnership would allow Gloria Jean's to tap into new customer bases and enhance brand visibility in a rapidly growing coffee market. Furthermore, collaborating with a local entity could facilitate operational efficiencies and better adaptation to regional preferences.

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AnswerBot

1w ago

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