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There are two possible scenarios:

  1. You have no direct evidence, or
  2. There is no direct evidence.

Taking the second scenario first, ('there is no direct evidence) we can only base our argument on clear reasoning and authoritative external references.

At the outset consider the various alternatives and logically deal with them. In so doing, those views which are not valid will be dismissed, leaving the way clear for you to develop your argument.

Your presentation should only include information that is sound and data that is appropriate. Helpful examples, analogies, and maybe an illustration or two will help your audience will grasp and be able to accept the points you are making.

At all times you must take into account what the other person(s) already know, or what they presumably would know. Build on what they know and accept. In this way your discourse will have solid foundations. At all times approach the subject at your audience's level of understanding. Don't talk 'over their heads', nor undervalue their intelligence.

Pepper your argument with, 'it would seem', 'therefore it would be logical to conclude that' etc. Don't be dogmatic about matters where you have no facts. Lead them and encourage them to think things through with you. Make it a 'collaborative' task. Take them with you on your journey!

Sometimes it is necessary to pursue arguments at length to their logical conclusions. In this way foolish arguments will reveal themselves and sound arguments will be even more readily received. Be sure to get the audience personally involved in the practical application of the points you wish to make. If they can see that your argument has real merit, and is not just an exercise in intellectual gymnastics, the more likely they will be to agree with you.

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First scenario (i.e. 'You' have no direct evidence!):

If you, personally, have no direct evidence to support your line of reasoning, you may be on very shaky ground! At the outset you should make it clear that you are only discussing 'possibilities', and then proceed as suggested above. Given that you have no direct evidence, you will have to be very careful to be fair to all viewpoints.

Doubtless you can construct a case for one line of reasoning to be more likely than another. But, depending on the nature of the your role and that of the other parties, you may have to admit that you, personally, cannot be certain, and that further investigation (on your part!) will be necessary before you can give any unequivocal view on the matter.

Your audience will appreciate your candour. And will be more likely to hear you out when you have something more substantial to present to them.

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