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Radical activists Penelope and Franklin Rosemont helped to popularize the phrase by printing thousands of "Make Love, Not War" buttons at the Solidarity Bookshop in Chicago, Illinois and distributing them at the Mother's Day Peace March in 1965. They were the first to print the slogan. Another popular slogan, "Drop acid, not bombs." was first said by Amanda Locatelli an anti-war activist and psychedelic enthusiast

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