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Difference between rural and urban market: The market is a place where buyers and Sellers Exchange Things . In lay man terms "It is a place where buyers and sellers exchange goods/Service for some value in return such as Money" . So the Market is same everywhere . But , The difference is in the consumer behaviour . There will be different buyers in each market. This is because of different factors which Influence them. So the same way there is a difference between Rural and Urban Market. The factors are so many to define. There is a difference in all the marketing Variables. That is where most of the companies approach with different Marketing Mix and Strategies to Rural Market. The strategies differs from the urban to rural market. The companies which have understood the phenomena of rural market have succeeded in the market, For Ex: HUL, ITC, Colgate, Rajdoot Motorcycle. These companies have done a perfect home work and Implemented in terms of effort and Operations. These companies approach shows that there is a difference between Rural and Urban Market.
The Differences can be Infrastructure, Economy, Lifestyle, Socio- Cultural Background, Availability or reach,Habits, Competition, Consumer Behaviour.
Infrastructure: The facilities like Electricity, internet, Roads and Buildings, Educational Institutions, Financial Institutions, Communication and Organised Market , Other Facilities differs in urban and Rural market. In urban everything gets implemented soon and Availability is also there. Where as in rural market everything takes a good amount of time.
Economy: Here the Economy means, The earning Capacity in a rural Market. The cost of Living always depends upon their way of earning. So, the Income levels are unreliable, as Most of them are depended upon the seasons and Agriculture. So the Income levels cannot be a fixed one.
Lifestyle: The Lifestyle , that is living pattern of both the markets differ a lot. This can be important factor which influences the companies to think of when they approach rural market.
Socio- Cultural Background: Due to the illiteracy level, and Culture adaptability from long time the rural market always gets differ than the urban market. The superstition and other belief as well as the way of thinking towards products and goods differ in these two markets.
Availability or Reach: Due to the areas which are diverted Geographically and Heterogeneous market the reach is very difficult. The logistics for rural market is a tough task than to reach the Urban Market.
Habits: The daily routine of the people makes them to cultivate different habits. Apart from due to the awareness is low in Media terms there will be a difference in the habits.
Competition: The competition in the market for brands and Companies always differ . As in rural markets it is always the channel Partner and Retailer plays a vital role. But where as in Urban Market Brand Plays a great role.
Consumer Behaviour: Last but not least, The consumer behaviour is the task for the task for the companies . The mindset of the rural consumer is completely different from Urban Consumer. The Mindset of the consumer is different . For Ex: In urban market , to buy Electronic Item the customer thinks of Brand and Its updated feature. where as in rural market he thinks of in so many ways , such as money, Durability, Buying Capacity and so on. So these mindset makes a difference in both markets.
What else can I help you with?
What is rural and urban?
Rural areas are characterized by open spaces, agriculture, and a lower population density. Urban areas are defined by a higher population density, more infrastructure, and a mix of residential, commercial, and industrial spaces. Rural areas typically have fewer services and amenities compared to urban areas.
What percent of people live in urban or rural area in UK?
As of 2020, approximately 82% of people in the UK live in urban areas, while the remaining 18% live in rural areas.
Is rural development is important for nation development?
Yes, rural development is important for overall national development as it aims to improve the standard of living and quality of life in rural areas. It helps reduce disparities between urban and rural regions, enhances economic opportunities, promotes infrastructure development, and empowers rural communities to contribute effectively to the nation's progress.
What are the names of the 3 names of settalment's?
The three types of human settlement are rural settlements, urban settlements, and suburban settlements. Rural settlements are small, dispersed communities in rural areas. Urban settlements are large, densely populated cities with significant economic and social infrastructure. Suburban settlements are residential areas located on the outskirts of urban centers.
Why do farmers move to urban areas?
Farmers may move to urban areas seeking better economic opportunities, access to services and amenities, or to escape rural poverty. Urban areas often provide a higher standard of living, access to education, healthcare, and a more diverse range of employment options. This shift from rural to urban areas is often driven by factors such as mechanization of agriculture, declining profitability of farming, or changing social dynamics.
Distinguish between rural market and urban market?
Rural market verses urban market?
Difference between rural and urban occupation?
rural and urban occupation
What is the difference between semi-urban areas and rural areas?
The difference between semi-urban areas and rural areas is the development of the geographic area and environment. A semi-urban area is between urban and rural, or partly urban. Rural areas are located outside towns and cities.
Difference between urban and rural conservation?
Urban refers to the city-type areas. Rural means the countryside-type places. Did that help?
Difference between rural and urban administration?
Rural refers to the country, country life or country people. Urban refers to the administration of towns and cities.
Difference between urban life and rural life?
There are is a huge difference between urban and rural life. Urban life is more complex than rural life in so many ways. The cost of living is quite high, there is so much congestion and limitation in terms of land and space unlike in the rural areas.
Which of these was major difference between urban and rural lifestyles in the 1920's?
Urban Americans had more free time
What is the difference between rural and urban life?
rural is out of town with some land around each mouse. urban is a lot of houses stuck together in a smaller area a subdivision out of town.
Difference between rural and urban life in Chile?
well rural life would be life in a country side of Chile and mostly out of santiagois sooo FLAT.And urban life would be when you live in a city so there is a difference between living in a farm than a city.
What is the difference between a commercial and subsistence economy?
Market economy exists near urban areas of population whereas subsistence economy is an economy where rural areas are hub of economic activities
What is the difference between Urban and Rural?
urban relates to the area surrounding cities and well populated areas. rural relates to a sparsely populated areas, usually farmland or country areas.
Meaning of rural marketing?
rural marketing is promotion of a company's products in the rural market buy using strategies which differs from that of urban market, the rural market is more price sensitive bt it has preference for quality.
