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Public relations (PR) influences public opinion by shaping narratives and managing communication between organizations and their audiences. Through strategic messaging, media engagement, and storytelling, PR professionals can highlight positive aspects of a brand or issue, while mitigating negative perceptions. Additionally, PR campaigns often leverage social media and influencers to reach wider audiences, thereby impacting public sentiment and behavior. Ultimately, effective PR fosters trust and credibility, crucial for shaping how the public perceives a brand or topic.

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4mo ago

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It aims at influencing public opinion-since PR recognizew the power of public opinion,it aims at influencing it. aims of public relations


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Public relations (PR) emerged in the early 20th century, evolving from earlier forms of publicity and promotion. It gained prominence during World War I, when governments used propaganda to influence public opinion. In the 1920s, figures like Edward Bernays and Ivy Lee formalized PR practices, emphasizing the importance of strategic communication and relationship-building. Over the decades, PR has evolved with technology and social media, becoming a vital component of modern business and communication strategies.