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Public opinion within any environment, is formed on the basis of what the news media chooses to publish or to analyze. Editorial views in the media may be conflicting ones. With that said, it may prove difficult for the public to reach a fair opinion over any type of issue. Even hearing a politician in person give a speech does not guarantee that what is said is true. And also whether what is said will be carried out.

Even in closed societies, the news or Propaganda from a government may not be believed by all of the people listening to it.

And, the fact is that some public opinions are reached by hearing or reading about the results of public opinion polls. As an example, if the news media consensus and public opinion polls all indicate that a certain person will be elected, it may persuade a person from not voting as the candidate of choice seems unbeatable in an election.

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