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Nixon's call for Law and Order during his presidential campaign appealed primarily to suburban voters, especially white middle-class families who were concerned about rising crime rates and civil unrest in the late 1960s. He targeted those who felt threatened by social upheavals related to the Civil Rights Movement, anti-war protests, and urban riots. Additionally, Nixon sought to connect with working-class voters who wanted a return to stability and a more traditional societal order. His message resonated with those who feared the perceived chaos of the era and desired a strong, decisive leadership.

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