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1. Testimonial: - This Propaganda technique uses words of an expert or a famous person to promote a particular idea. For example, a sports person is shown recommending a brand of sport shoes. Generally, people identify themselves to some celebrated figure. So celebrities are used to advertise certain products. A testimonial has to be reasonable. Advertisers are cautioned not to use false testimonials, as they lack authenticity.

2. bandwagon: It aims at persuading the people to do a certain thing because many other people are doing it. An example can be when a person started wearing silly bands, everybody started doing that. That shows that people are easily to bandwagon with.

3. transfer: In this technique, qualities of a known person are associated with a product to promote or demote it. Linking an item to a respected person is positive transfer. Creating an analogy between a disliked person and a product is negative transfer. It is also used during war times.

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Nasir Sipes

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