What is the meaning of apathy in the 7 deadly sins of service?

Answer 1

The 7 deadly sins of customer service is an article by Rene Domingo. She lists those sins as 1. slow service, 2. inflexibility, 3. poor after the sale product support, 4. poor before sale product support , 5. poor customer communication, 6. Believing the customer can be wrong, 7. having local rather than global standards. This type of apathy leads to not having a continuous product improvement program in place, not constantly looking over the shoulder to ensure they maintain their edge in the market place. Mostly commonly, this apathy is found in companies that have only domestic markets, thinking that they have few competitors. This is obviously illogical since with the advent of the internet the world is only growing smaller. Local companies are then slow to re-engineer and therefore, fail.