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Ray Kroc did not primarily use vertical integration in the traditional sense, as his focus was on Franchising rather than owning all aspects of production and distribution. However, he did implement strategies that allowed McDonald's to control the supply chain by establishing relationships with suppliers to ensure consistency and quality across franchises. This approach enabled McDonald's to maintain its brand standards and optimize operational efficiency without fully integrating vertically.

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2w ago

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Who practice vertical integration in the late 1800's?

Nineteenth-century steel tycoon Andrew Carnegie introduced the concept and use of vertical integration


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