answersLogoWhite

0

Baldwin, Siegel, and Bowker chose the name Starbucks in honor of Starbuck, the coffee-loving first mate in Herman Melville's Moby Dick (so company legend has it), and because they thought the name evoked the romance of the high seas and the seafaring tradition of the early coffee traders. The new company's logo, designed by an artist friend, was a two-tailed mermaid encircled by the store's name.

User Avatar

Wiki User

11y ago

What else can I help you with?

Related Questions

What is Starbucks full name?

Starbucks Coffee.


What was Starbucks original name?

Starbucks Coffee, Tea & Spice


Is Starbucks a noun?

Yes, the word 'Starbucks' is a noun, a word for a thing (company).The noun 'Starbucks' is a proper noun, the name of a specific company.


Which classic novel inspired the name for Starbucks?

The founders of Starbucks took the name Starbucks from a character in Melville's Moby Dick, who was the captains First Mate. They added another reference to the sea; the siren - a mythical creature who it was believed lured unsuspecting sailors to their watery deaths - is depicted on the Starbucks logo.


Was there a slave ship named Starbucks?

Quite possibly, as the name Starbucks comes from Moby Dick, which was published in 1851.


If you were to change the name of Starbucks what would you change it to?

saiback


which is better Costa or Starbucks?

its starbucks


What is medium name at Starbucks?

At Starbucks, the medium size is called "Grande." It typically holds 16 fluid ounces of beverage. Starbucks offers a range of sizes, including Short, Tall, Grande, and Venti.


Starbucks is the best who loves Starbucks?

starbucks


What is the name of the new juice bars Starbucks is opening?

Starbucks just opened a new juice bar called Evolution Fresh. It is located in Bellevue, Washington.


What are some examples that illustrate the difference between a trade name and a legal name?

A trade name is a name a business uses to market itself, like "Nike," while a legal name is the official name registered with the government, like "Nike, Inc." Another example is "Starbucks" as a trade name and "Starbucks Corporation" as a legal name.


Which major company uses a mermaid as its logo?

Starbucks use the mermaid as their logo - although Starbucks actually officially call it by it's proper name - a Siren, not a mermaid.