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The first franchise is widely considered to be A&W, which began in 1919 as a root beer stand in California. The concept of Franchising took off when A&W started allowing independent operators to open their own stands using the brand name and products, creating a network of franchises. This model enabled rapid expansion and brand recognition, paving the way for future franchising in various industries. Today, franchises range from fast food to retail, illustrating the enduring success of this business model.

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4mo ago

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