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Starbucks has effectively utilized the four P's of the Marketing Mix—Product, Price, Place, and Promotion—to build its brand. Product offerings include a diverse range of high-quality coffee, teas, and food items, often tailored to local tastes. Price strategies reflect a premium positioning, justifying higher costs through perceived quality and experience. Place is crucial, with strategically located stores that enhance customer accessibility, and Promotion includes targeted marketing campaigns and loyalty programs that engage customers and foster brand loyalty.

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