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The Starbucks experience came after the Starbucks brand, it was created by the CEO Howard Schultz as an improvement of the already working coffee shops. Yet this is a tricky question customers, as consumers then, existed first yet the typical hipster customer of Starbucks as we know it came after.

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How did howard schultz become a entrepreneur?

Howard Schultz became an entrepreneur by first gaining experience in the business world as an employee at a small coffee company called Starbucks, where he initially worked as the director of retail operations and marketing. Inspired by Italian coffee culture during a trip to Milan, he envisioned transforming Starbucks into a coffeehouse experience. After purchasing the company in 1987, he expanded it rapidly, focusing on creating a unique customer experience and branding strategy that ultimately turned Starbucks into a global coffee empire. His passion for coffee and innovative business approach were key factors in his entrepreneurial success.


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