What is a pathos in Domino pizza?

Answer 1

In the context of Domino's Pizza, "pathos" refers to the emotional appeal used in their marketing strategies. The brand often evokes feelings of comfort, indulgence, and happiness associated with sharing pizza during social gatherings or family meals. By highlighting relatable experiences, such as late-night cravings or celebrations, Domino's seeks to connect with consumers on a personal level, making their product more appealing. This emotional connection can drive customer loyalty and enhance the overall brand experience.