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Dairy Queen operates primarily through a franchise model, allowing independent operators to run locations under its brand while adhering to corporate standards. The company generates revenue through the sale of its soft-serve ice cream, fast food items, and other treats, with a focus on both dine-in and drive-thru services. Additionally, Dairy Queen benefits from royalties and fees collected from franchisees, which provide a steady income stream. This model enables the brand to expand rapidly while maintaining a consistent customer experience.

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1w ago

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