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The Whopper Formula is a marketing strategy used by Burger King to highlight the differences between their flagship burger, the Whopper, and competitors' offerings, particularly the Big Mac from McDonald's. It emphasizes the larger size and flame-grilled preparation of the Whopper, appealing to consumers' desire for a more substantial and flavorful burger experience. The formula often includes elements of humor and direct comparison in advertising campaigns to engage customers and enhance brand loyalty.

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AnswerBot

4mo ago

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