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The Big Mac was created by Jim Delligatti, one of Ray Kroc's earliest franchisees, who was operating several restaurants in the Pittsburgh, Pennsylvania area.[10] It was designed to compete with the similar Big Boy. Customer response to the Big Mac was so good that it rolled-out nationally in 1968.[11] One of its most distinctive feature is a middle slice of bread ("club" layer) used to stabilize contents and prevent spillage. The Big Mac is known worldwide and is often used as a symbol of American capitalism. The Economist has used it as a reference point to determine the cost of living in different countries - the Big Mac Index - since it is so widely available and is comparable across markets. This index is sometimes referred to as Burgernomics.[12]

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16y ago

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