Starbucks changed their logo to emphasize a more streamlined and modern design, focusing on the iconic Siren figure while removing the text. This shift aimed to create a more recognizable brand identity that could be easily identified across various platforms and products. The redesign also reflects the company's evolution beyond coffee, showcasing its broader range of offerings and global presence. Ultimately, the change was part of a strategy to appeal to a wider audience and enhance brand visibility.
Do you mean the logo? Because the Starbucks logo was based on the charicter "Starbucks" from the book Mobie Dick. They recently changed the logo though.
Change this image: /wp_admin/images/logo_login.gifor if you want the logo to be as the theme just install ''theme my login'' plug-in
logo
Starbucks has nearly 100 registered trademarks, but the most familiar is their mermaid logo.
The Starbucks franchise has had a total of 4 logos since the company first opened. The original logo was designed in 2006 by Terry Heckler and was an image of a twin tailed mermaid that was topless.
Starbucks
starbucks
Starbucks use the mermaid as their logo - although Starbucks actually officially call it by it's proper name - a Siren, not a mermaid.
It is a siren.
There is a long, involved history of how the logo was developed. Be sure to read the story of how the Starbucks siren became less naughty, here: http://www.deadprogrammer.com/starbucks-logo-mermaid The wikipedia article will tell you briefly about how the mermaid lost her tail and her navel and chest were "cleaned up" because of an embarrassed elementary school principal. http://en.wikipedia.org/wiki/Starbucks
The logo that features an "e" and an "a" is the logo of the global coffeehouse chain, Starbucks. The design includes the word "Starbucks" in a unique font, but the "e" and "a" are prominent within the brand's name. Another notable example is the EA (Electronic Arts) logo, which prominently features both letters.
starbucks coffee franchise