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E-commerce facilitates mass customization by leveraging technology to gather and analyze customer data, allowing businesses to understand individual preferences and needs. Online platforms enable customers to easily customize products through interactive interfaces, selecting features, colors, and sizes tailored to their specifications. Additionally, automated production processes and just-in-time inventory systems streamline the manufacturing of unique items, making it economically viable for companies to offer personalized products at scale. This combination enhances customer satisfaction and loyalty, as consumers feel more connected to products that reflect their personal tastes.
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Discuss the shift from mass marketing to mass customization?
Philip Kotler, (1989) "From mass marketing to mass customization", Strategy & Leadership, Vol. 17 Iss: 5, pp.10 - 47
What is an ecommerce solution?
An ecommerce solution is a software program and hosting service that allows you to sell products on the web. Starting packages are available as a monthly subscription and allow some customization of the site looks and a payment gateway for accepting credit cards.
What are some eCommerce design applications?
There are several eCommerce design applications. The highest rated eCommerce design applications include Volusion, Shopify, Shopping Cart Elite, Ashop Commerce, and PInnacle Cart.Get more at: NationKart.com/
What services are offered by Micros?
MICROS Systems Inc. offers many different services. They aid in development and customization, ecommerce services, hosting and database services, and many different other types.
What are some examples of mass customization?
Flared fenders and spoilers on cars is a good example.
How does mass customization support a business units competitive strategy?
Mass customization is an operations functional strategy. According to the text, mass customization requires flexibility and quick responsiveness. Appropriate for an ever-changing environment, mass customization requires that people, processes, units, and technology reconfigure themselves to give customers exactly what they want, when they want it. The result is low-cost, high quality, customized goods and services. Mass customization is one way to support a differentiation strategy in a hypercompetitive market in which customers are demanding a highly differentiated product at a reasonable price. The customer is primarily interested in purchasing a product designed to its own specifications and delivered where and when it needs them. Even though price may be secondary to specific product characteristics, it cannot be significantly higher than the price for a mass produced good.
What are the basic building blocks of an effective mass customization program?
The basic building blocks of an effective mass customization program include understanding customer preferences for customization options, implementing flexible production processes to accommodate variations, utilizing data and analytics to personalize products, and establishing seamless communication channels with customers to gather feedback and improve offerings.
What has the author Emil de Jong written?
Emil de Jong has written: 'Mass customization & detailhandel'
What pricing strategy does Adidas use?
Adidas aims to reduce production lead times and increase in-season creation. Its eCommerce business is a big part of this, with the group looking to push its eCommerce business to above 2 billion by 2020. The company will dramatically expand product customization options for its consumers. This will include a shift of its manufacturing from Asia closer to its main markets.
Which topics are on ecommerce?
ecommerce is a weird word
What is the influence of ecommerce on business environment?
Ecommerce has significantly transformed the business environment by expanding market reach, enabling companies to operate globally with reduced overhead costs. It has fostered increased competition, forcing businesses to innovate and enhance customer experiences. Additionally, ecommerce facilitates real-time data analytics, allowing companies to better understand consumer behavior and optimize their strategies. Overall, it has accelerated the shift towards digitalization, reshaping traditional business models.
What is the purpose of mass customization in marketing?
The purpose is that ultimately every customer can have the exact specification of the exact product he or she (the customer) wants. This is enabled by (amongst others) the internet and mass production.
