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The acquisition of Geek Squad became particularly important for Best Buy as consumer purchasing patterns shifted towards increased reliance on technology and a growing demand for tech support services. This trend was especially pronounced among women, who increasingly sought help with technology-related challenges, often prioritizing convenience and expertise in their buying decisions. As consumers embraced more complex devices and smart home technologies, Best Buy recognized the need to enhance its service offerings, positioning Geek Squad as a vital asset to meet these evolving needs and reinforce customer loyalty.

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5d ago

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