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A supplier's bargaining position is especially strong when they offer unique products or services that are not easily substitutable, giving them leverage over buyers. Additionally, if there are few alternative suppliers available, or if they have a significant share of the market, their influence increases. Strong brand loyalty from customers can also enhance a supplier's position, as buyers may be less willing to switch to alternatives. Lastly, suppliers with control over critical inputs or raw materials can dictate terms more effectively.

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