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Growth orientation refers to a mindset or approach within an organization that prioritizes expansion, innovation, and continuous improvement. It encourages individuals to embrace challenges, learn from failures, and seek opportunities for advancement. Entrepreneurial culture, on the other hand, fosters a climate of creativity and risk-taking, where employees are empowered to think independently and pursue new ideas. Together, these concepts drive organizations to adapt, thrive, and sustain competitive advantages in dynamic markets.

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