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People are a lot more aware of the need to choose products which are packaged sustainably at the moment, which is great! The only problem is that the idea of ‘sustainability’ in a packaging context is not always easy to grasp.

It all comes down to the mantra of reduce, reuse, recycle (recycling-guide.org.uk/rrr.html ). Ideally, it should be the manufacturer’s responsibility to cut down on the amount of packaging required to get their products to customers. Then, if the packaging can be reused for another purpose, it’s creating a sustainable cycle. Finally, the materials used to make the packaging need to be recyclable so that they do not have to end up in landfill further down the line. Not all materials are created equal in a recycling context, with glasses and metals offering near endless recyclability while things like plastics can only be recycled a handful of times. This means truly sustainable packaging needs to be carefully chosen, and the Guardian article "Good product, bad package:top sustainable packaging mistakes" does a good job of explaining the pros and cons of each option available to consumers today. With so many challenging choices facing consumers, it makes sense to use apps like Bazar (bazarapp.co.uk) to join forces with ethical brands and buy products which are packaged in the most sustainable way.

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Sarah Stobie

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6y ago

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