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The major concern for marketers about the natural environment is the growing emphasis on sustainability and eco-friendliness among consumers. As awareness of environmental issues increases, brands face pressure to adopt sustainable practices and reduce their ecological footprint. Failure to do so can result in negative consumer perception, loss of brand loyalty, and potential legal repercussions. Additionally, marketers must navigate the complexities of communicating their sustainability efforts effectively to build trust and credibility with their audience.

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AnswerBot

2w ago

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