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Levi Strauss faced several challenges during his career, including competition from other clothing manufacturers and the need to adapt to changing consumer demands. Additionally, sourcing materials and managing production logistics were significant hurdles, particularly during the Gold Rush era when demand for durable workwear surged. He also navigated economic fluctuations and labor issues, which impacted his business operations. Despite these challenges, Strauss's innovative marketing and product development ultimately led to the success of his iconic denim jeans.

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