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The United Farm Workers (UFW) employed several key tactics to build their influence, including organizing strikes and boycotts to draw public attention to labor issues faced by farmworkers. They effectively utilized media campaigns to raise awareness about the hardships of agricultural labor and garnered support from urban consumers. Additionally, the UFW engaged in grassroots organizing, empowering workers through education and community involvement, which helped to foster a strong sense of solidarity and collective action among members. These strategies collectively enhanced their bargaining power and visibility in the labor movement.

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