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Micro environmental factors affecting AirAsia's performance include customer preferences, which influence ticket pricing and service offerings, as well as competition from other low-cost carriers that can impact market share. Additionally, supplier relationships, such as those with aircraft manufacturers and fuel providers, play a crucial role in operational efficiency and costs. On the macro level, economic conditions, including fluctuations in disposable income and fuel prices, can significantly affect demand for air travel. Regulatory changes and environmental policies also pose challenges and opportunities for the airline industry as a whole.

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1mo ago

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