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If there isn"t enough clear cut abuse. with the obvious exceptions of juvenile toys, games, etc and kiddy programs, the answer is NO! it is sad but the old so-called Heidi Gambit of using a little child- usually a girl, to hawk adult products like Automobiles has been revived! Thankfully, this is not used for intoxicant products such as Alcoholic Beverages. It just is not right!- same goes for juvenile actors and models, let Kids be Kids!
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Social issues in advertising?
Advertising is a very powerful institution and has been the target of considerable criticism regarding its social and economic impact. The criticism of advertising concerns the specific techniques and methods used as well as its effect on societal values, tastes, lifestyles, and behavior. Critics argue that advertising is deceptive and untruthful; that it is often offensive, irritating, or in poor taste; and that it exploits certain groups, such as children. Many people believe advertising should be informative only and advertisers should not use subjective claims, puffery, embellishment, or persuasive techniques. Advertising often offends consumers by the type of appeal or manner of presentation used; sexually suggestive ads and nudity receive the most criticism. Advertisers say their ads are consistent with contemporary values and lifestyles and are appropriate for the target audiences they are attempting to reach. Advertising to children is an area of particular concern, since critics argue that children lack the experience, knowledge, and ability to process and evaluate persuasive advertising messages rationally. Although an FTC proposal to severely restrict advertising to children was defeated, it remains an issue. The pervasiveness of advertising and its prevalence in the mass media have led critics to argue that it plays a major role in influencing and transmitting social values. Advertising has been charged with encouraging materialism, manipulating consumers to buy things they do not really want or need, perpetuating stereotypes through its portrayal of certain groups such as women, minorities, and the elderly, and controlling the media. Advertising has also been scrutinized with regard to its economic effects. The basic economic role of advertising is to give consumers information that helps them make consumption decisions. Some people view advertising as a detrimental force that has a negative effect on competition, product costs, and consumer prices. Economists' perspectives regarding the effects of advertising follow two basic schools of thought: the advertising equals market power model and the advertising equals information model. Arguments consistent with each perspective were considered in analyzing the economic effects of advertising. By:- D.R.Bhandari (SILB-SOLAN)
Should parents be held responsible for their children's misbehavior?
Yes.
How much does the alcohol industry spend on advertising in one year?
Approximately two billion dollars is spent on advertising each year by the alcohol industry. Much of this advertising is done during sporting events.
What is the parents role in what their children watch?
they no wats best ''homedog''
How much does Kellogg spend on advertising each year?
Kellogg's spends approximately 2 billion dollars a year on advertising, which is one third of their revenue.
Why is advertising to children NOT harmful?
Advertising is part of the free market economy in which we live; if we accept that economic model, there is no apparent reason why people who want to sell something to children, or the parents of children, should not advertise. We can still require truth in advertising. A possible advantage of advertising to children is that this gives them some opportunity to learn about advertising early in life. Of course, children may become greedy or demanding when they are exposed to clever advertising campaigns, but even so, it will still be their parents who decide what to buy, and children are going to have to face the temptations of consumerism sooner or later.
Describe the major decisions involved in developing an advertising program?
Developing an advertising program can be vital for a business. First, you must decide what you want the advertising to accomplish. Next, you should decide the target market for the advertising. Then, you should set the budget for the advertising program. Finally, you should decide the outlet that will be used for advertising.
When was Children's Advertising Review Unit created?
Children's Advertising Review Unit was created in 1974.
Why children are favourite target of advertising?
Children are targets of advertising because they are easily influenced and gullible.
How does advertising that targets children work to create life long consumers?
Advertising that targets children, usually begins when children ar old enough to watch television. The advertising may work to create life long customers if the children's parents give in to the advertising and buy the products for their children.
How does product advertising differ from institutional advertising under what conditions will they be used?
How does product advertising differ from institutional advertising under what conditions will they be used?How does product advertising differ from institutional advertising under what conditions will they be used?
What are the important decisions when developing an advertising program?
There are five major decisions to be taken when developing an advertising program. 1. What are advertising objective? 2. How much can be spent? 3. What media should be used? 4. What message should be sent to the market? 5. How should the results be evaluated.
What gas is used for advertising signs?
Neon is used for advertising sign
What timing patterns are used in advertising?
weekly patterns are used when advertising
When should graphic elements be used in business documents?
Logos on letterhead, advertising, business cards.
What are the positive effects of advertising on children?
There are several positive effects of advertising on children. This gives them exposure and they are able to be informed on various products and services among others.
Should television for children be banned?
Advertisements aimed at children should be banned because they make the children to make wrong decisions, forces them to consume or buy things which are harmful by advertising wrong things.So it is essential that it should not only be banned but the creators of those advertisements should be punished too for spreading a plain lie and foolishness
