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To craft an effective reintroduction email to engage with dormant customers, consider these best practices:

  1. Personalize the email by addressing the customer by name.
  2. Remind the customer of past interactions or purchases to re-establish a connection.
  3. Offer a special promotion or discount to incentivize them to re-engage.
  4. Keep the email concise and focused on the value proposition.
  5. Include a clear call to action prompting the customer to take a specific next step, such as visiting your website or making a purchase.

By following these best practices, you can increase the likelihood of re-engaging dormant customers through your email communication.

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6mo ago

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